Transit
HOP CONCEPTUAL BRANDING
Traci Jones and Studio Number Six were hired to refresh the branding of the Hop bus in Boulder, Colorado. This dynamic graphic was designed to capture the attention of the University of Colorado students while appearing both slightly edgy and expeditious.
HOP BRANDING
Studio No 6 was hired to refresh the branding of the Hop bus in Boulder. By updating the color palette, adding increased dimension to the original icons and redesigning the background, the Hop now appears more relevant and contemporary. And since the rebranding, the Hop has seen a 125% increase in ridership.
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