Signage
Branding in Three Dimensions
Signage design is an integral part of the branding process. Applying the logo in three dimensions is another powerful visual communication tool which helps define the brand’s personality. It has the ability to create a place of distinction, beckoning an unfamiliar audience in. It identifies, communicates and directs. Well designed signage is carefully considered and creatively explored. Placement, choice of materials, massing, lighting, legibility are all studied for maximum impact and appropriate effect.
Traci Jones of Studio Number 6 has experience in developing signage for both interior and exterior applications.
THE OASIS IDENTITY & SIGNAGE DESIGN
The Oasis at Sawgrass Mills is the outdoor entertainment district at Florida’s largest retail center. The visual identity and exterior signage was designed to capture the fun, sun and lively atmosphere inherent to this high-energy space appealing to a heavily Latin clientele.