TOTAL CLIMBING BRANDING
Total Climbing is the combined services of the Boulder Rock Club and the Colorado Mountain School. This unique combination offers the most complete climbing curriculum anywhere and is the first of its kind in the world.
TOTAL CLIMBING BRANDING
In conjunction with the rebranding of the Boulder Rock Club was the rebranding of its sister company, Colorado Mountain School in Estes Park. Traci Jones & Studio Number 6 developed the visuals and collateral which would for the first time visually unite the two entities. Use of consistent graphic elements, like the diagonal lines (abstractly representing the ropes so critical to the sport), logos and color palette brought continuity to the two companies. With simple co-branding efforts, each entity gained increased visibility.
TOTAL CLIMBING CATALOG
Large dramatic photos capture the imagination and connect with the climbers’ desire for adventure.
TOTAL CLIMBING INTERIOR POSTER
Prior to the re-branding, the high-level of expertise of the climbing instructors was virtually unknown. Large graphic posters featuring these staff members’ bios educated club members to the exceptional talent, skill-level and passion of those familiar faces ever-present in the gym.
TOTAL CLIMBING INTERIOR POSTER
Prior to the re-branding, the BRC lobby was cluttered with random posters, flyers and bulletin boards covered with community events, want ads, anything but the offerings of the club. Studio Number Six helped simplify the space and tell the Total Climbing story with staff bios and posters. Life-size pictograms add interest to the walls and beckon climbers to the changing rooms, the first destination after entering the club.
BOULDER ROCK CLUB BIRTHDAY POSTCARDS
Traci Jones of Studio No 6 created custom illustrations to advertise the increasingly
popular kids' birthday parties held at the Club.
Branding Home | Lane 4 | Cornerstone | Ascent Group | Total Climbing