Transit
WALK & BIKE WEEK CAMPAIGN
Walk & Bike Week is Boulder’s largest annual celebration of Great Options in transportation. This week-long event encourages the use of alternative modes of transportation as easy, fun and practical. Traci Jones with Studio Number six was hired to develop an advertising campaign for W&BW which included print ads, busboards, cinema-media and various print collateral. The 2007 “For a Gazillion Reasons” campaign generated a 130% increase in participation while, Boulder County had the greatest participation of any county in the region with the help of studio number 6.
The Hop | The Jump | The Bound | The Zip | Dallas Area Rapid Transit | Walk and Bike Week